If you missed them, here are parts 1, 2 and 3 As you’ve seen already, a good graphic design case study is very simple: it’s just a short story about a business that also happens to show off how good you are. It’s like any article you’d read in a newspaper, or any short story

I was freelancing at an agency recently and I asked about the construction of a particular file I was working with, since I hadn’t created the original. This was eventually going to be a digital image used for web but was created in a program normally used for print. The answer I got was quite interesting: “Jeff,

One of the BIGGEST challenges for creative industry novices, juniors and everyone still breathing is to avoid the pitfalls of client direction. But that said, there’s a further pitfall … knowing when to speak your mind, or when to walk away. I recently had a client ask me for a logo design. Here’s what they said:

(In case you missed them, here are part 1, and part 2 of this 4 part series – Shawn) We’ve seen how crucial story is to a good case study, but how does that story contribute to good marketing? 1. STORIES ARE DESIGN Keep something in mind while writing your case study: a woman tied to

I remember the feeling, quite vividly, that I chose the wrong profession. In fact, I’d felt that way so often in the early parts of my career that it’s sort of a miracle I made it this far at all. That’s NOT because I didn’t enjoy graphic design and creative. I loved it, the entire

I was chatting online today with site contributor Anthony, and I was reminded of that double-edged sword all freelancers swing at one time or another. “I want the work” and “I’ve got the work”. Sounds like a no-brainer, but not so fast. You DO want the work, yes. And it’s good news when you get it,