FORGOT YOUR DETAILS?

You’ll encounter different kinds of people in the creative business, on both client side and agency side. Just know this – all things equal (meaning you’ve addressed the brief and the work is solid), every comment, critique, suggestion, edit, accolade, shout out, shout at and all the rest are 100% about the person delivering the

The creative tug-of-war

Tuesday, 20 August 2013 by

One of the biggest responsibilities of being a production artist is being the bridge between creative and accounting. It is very likely that as a production artist, you are the last one to interact with the creative product before the work goes out to the printer or digital supplier. But, you may be pressured from

Reason 9: You can’t see the forest for the trees Have you ever seen someone for the first time in 3 years, and immediately blurted out something like, “Wow! You look great!”, or “Jeez, you changed your whole style. I love the blond thing!” or whatever? Happens all the time. The reality is, the big

Reason 8: Creative work only looks easy Design, art direction, illustration, copywriting – any creative act, really – can be described as follows: Take a complex idea, and use social, pop-cultural, intellectual, comical references and insights and create a simple statement, graphic, headline, whatever, that delivers the idea in a way that does not appear

One of the most commonly held beliefs almost all creative pros (current, and in the making) have, is that their work sucks. I’ve been there, you’ve been there. The people who say “My work doesn’t suck” have been there too. I don’t claim to know the why’s and wherefore’s of that self-deprecation tendency we all

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