They say a picture is worth a thousand words. In that case, a mock-up may be worth a million. Back in the day I remember creating a directory as a school project for my student union. I thought I knew it all, imposing my file, outputting the film, creating the plates. I was able to

You have to get the small stuff right. In business, you can make a mistake, and customers will forgive you (most of the time) if all things are equal and it’s an honest mistake. Unless you’re in retail dealing with the public. People are funny about things, but that’s another topic. However, there’s one mistake