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The creative tug-of-war

Tuesday, 20 August 2013 by

One of the biggest responsibilities of being a production artist is being the bridge between creative and accounting. It is very likely that as a production artist, you are the last one to interact with the creative product before the work goes out to the printer or digital supplier. But, you may be pressured from

The best method to improve your overall design and creative skills is to work with people who’s work you admire. People who are as good as you want to be. However, this requires a strong mental resolve – inevitably, you’re going to get frustrated when your work isn’t as good as theirs after the second

Are you creative, or creHATEive?

Thursday, 04 July 2013 by

Account guy: Hey, we have a new project from the big client. Creative guy: Oh, sweet. What is it? Account guy: It’s a national ad campaign. There’s money for a youtube TV spot, some interactive content and a series of e-magazine ads. Creative guy: Score. When do we get briefed? Account guy: Tomorrow, after the

I’m a creative professional, so really stupid TV commercials stick out in my mind. Its part of the creative process to shake an idea down and check it for weak spots. In other words, if you can poke holes in it and reveal the crappy-ness of an idea, you try another one. …apparently, the agency

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