FORGOT YOUR DETAILS?

I remember the feeling, quite vividly, that I chose the wrong profession. In fact, I’d felt that way so often in the early parts of my career that it’s sort of a miracle I made it this far at all. That’s NOT because I didn’t enjoy graphic design and creative. I loved it, the entire

In part 1, we learned how to set up the beginning of a good case study, and we learned that’s based on good story structure. So, what happens in the middle? In Act 2? And how does it all end? 1. THE WORK In the last post, we discussed how the creative brief is like

Be flexible

Sunday, 27 July 2014 by

I’ve had a range of titles throughout my career, from studio artist, to graphic designer, art director, senior this, and associate that. Titles generally just feed people’s egos, but I suppose they also let people know who to talk to, about what and when. Titles aside, I’ve discovered it’s more important to define what I’m

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Several years ago, before I had any experience with web design – and only a basic knowledge of html – I started thinking I should expand my skills, and web design seemed like the right place to start. There was a web team at the agency, and a creative group head who looked after it.

I don’t buy into the idea of “right and wrong” when it comes to creative work. I learned early in my career, that the best poster I can possibly design will NOT work ANY more effectively than an 8.5×11 printout from the average word processing application created by a non-professional. As long as all the

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