I could explain almost every project I’ve done, in my career, in the following way: I was presented a complex idea, and asked to make it simple. That’s truly the sweet-spot for any concept, copy line, illustration or layout. Poets do it. Singers do it. Artists do it. Public speakers (try to) do it. So

More “getting bad TV spots off my chest”… A negative does not equal a positive. Many times, when creative people don’t have a real idea, they default to “humour”. Sometimes, it’s enough to be funny. It’s better to be clever, but if you can’t get there, funny’s not a bad solution. Provided it’s actually funny.

Dumb TV commercial #2…

Thursday, 09 May 2013 by

I recently went off on a Swiss Chalet TV spot for being stupid, and I thought to myself, “Well …that’s my fun for the next 6-8 months.” Normally, there’s almost a year between those types of TV spots – the ones that truly reach lower than low, creatively speaking. Well, its been about 2 months,