Are you creative, or creHATEive?

Thursday, 04 July 2013 by

Account guy: Hey, we have a new project from the big client. Creative guy: Oh, sweet. What is it? Account guy: It’s a national ad campaign. There’s money for a youtube TV spot, some interactive content and a series of e-magazine ads. Creative guy: Score. When do we get briefed? Account guy: Tomorrow, after the

I’m a creative professional, so really stupid TV commercials stick out in my mind. Its part of the creative process to shake an idea down and check it for weak spots. In other words, if you can poke holes in it and reveal the crappy-ness of an idea, you try another one. …apparently, the agency