I used to start designing at the top of the page on my layouts. The first thing I’d do is place the main image or graphic, and get it the way I liked it. Then, add the headline. Make it big, bold type… yeah, that’s it. Looks good. Hit save. Then, add the body copy

The creative tug-of-war

Tuesday, 20 August 2013 by

One of the biggest responsibilities of being a production artist is being the bridge between creative and accounting. It is very likely that as a production artist, you are the last one to interact with the creative product before the work goes out to the printer or digital supplier. But, you may be pressured from

An easy concept that’s sometimes more challenging to implement in your designs is graphic balance. If you’re using a thin typographic treatment, what kind of graphic icons, keylines and buttons will work best? Well, there’s obviously no one answer to that question. That’s the magic of design …discovering that graphic balance for each creative project.

When you have to show a row of photos, particularly portraits, cropping them consistently will help avoid odd-looking elements in your layout. Here’s an example of a row of images that has not been cropped for consistency: Notice that, while well shot and pleasant photos, they aren’t treated the same way. This is a result

Here’s my youtube video on some ways typography and design work together.   +6

Here’s my youtube video on creating relationships on the page.   +6