
The creative tug-of-war
One of the biggest responsibilities of being a production artist is being the bridge between creative and accounting. It is very likely that as a production artist, you are the last one to interact with the creative product before the work goes out to the printer or digital supplier. But, you may be pressured from
- Published in Philosophy

Defending a brand design you don’t believe in, or agree with
This is a topic of hot debate in just about every agency, at one time or another. Here’s the scenario: You’re working on a brand or a client with a design standard that you don’t like. There’s something about the font, or maybe it’s the colours, the logo or any myriad of things that annoy
- Published in Concept development

It’s okay to think something sucks. Just know why, before you say it.
I’m willing to go out on a limb, and say I’ve been more guilty of this than you. That’s because I’ve been around for a few years, and I’ve spent plenty of my career being good and surly. Part of that is feeling entitled to be so, due to a creative temperament. Partly because it
- Published in Philosophy