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The creative tug-of-war

Tuesday, 20 August 2013 by

One of the biggest responsibilities of being a production artist is being the bridge between creative and accounting. It is very likely that as a production artist, you are the last one to interact with the creative product before the work goes out to the printer or digital supplier. But, you may be pressured from

This is a topic of hot debate in just about every agency, at one time or another. Here’s the scenario: You’re working on a brand or a client with a design standard that you don’t like. There’s something about the font, or maybe it’s the colours, the logo or any myriad of things that annoy

I’m willing to go out on a limb, and say I’ve been more guilty of this than you. That’s because I’ve been around for a few years, and I’ve spent plenty of my career being good and surly. Part of that is feeling entitled to be so, due to a creative temperament. Partly because it

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