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If you missed them, here are parts 1, 2 and 3 As you’ve seen already, a good graphic design case study is very simple: it’s just a short story about a business that also happens to show off how good you are. It’s like any article you’d read in a newspaper, or any short story

One of the BIGGEST challenges for creative industry novices, juniors and everyone still breathing is to avoid the pitfalls of client direction. But that said, there’s a further pitfall … knowing when to speak your mind, or when to walk away. I recently had a client ask me for a logo design. Here’s what they said:

(In case you missed them, here are part 1, and part 2 of this 4 part series – Shawn) We’ve seen how crucial story is to a good case study, but how does that story contribute to good marketing? 1. STORIES ARE DESIGN Keep something in mind while writing your case study: a woman tied to

In part 1, we learned how to set up the beginning of a good case study, and we learned that’s based on good story structure. So, what happens in the middle? In Act 2? And how does it all end? 1. THE WORK In the last post, we discussed how the creative brief is like

Presenting creative concepts or design options is tricky. If you just slide a laser print across the board room table for your client to look at, you often run the risk of boring them into a lack of confidence in your design ability. That sounds like a generalization, I know. But, it’s not. There’s something

You’ll encounter different kinds of people in the creative business, on both client side and agency side. Just know this – all things equal (meaning you’ve addressed the brief and the work is solid), every comment, critique, suggestion, edit, accolade, shout out, shout at and all the rest are 100% about the person delivering the

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