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Reason 8: Creative work only looks easy Design, art direction, illustration, copywriting – any creative act, really – can be described as follows: Take a complex idea, and use social, pop-cultural, intellectual, comical references and insights and create a simple statement, graphic, headline, whatever, that delivers the idea in a way that does not appear

There are concepts, and there are design options (or versions). They aren’t the same thing. It may seem trivial to point out the differences, but there are countless situations where the 2 have been interchanged, and someone isn’t happy with the work. Knowing when to do which, is important and limits the times you’ll have

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