You’ll encounter different kinds of people in the creative business, on both client side and agency side. Just know this – all things equal (meaning you’ve addressed the brief and the work is solid), every comment, critique, suggestion, edit, accolade, shout out, shout at and all the rest are 100% about the person delivering the

A good brief is like directions off a desert island. It should give you the correct information in the absence of your client or your account team. The brief is your guideline, your life-line and your go-to document for all the important stuff. Unless it isn’t a good brief. Well, then you need another set

Here’s my youtube video about doing linears vs Mac art, in the creative process.   +6