FORGOT YOUR DETAILS?

Who said production artists don’t have creative choices? Did you know not all blacks are the same? Believe it or not, a shift in black can really set a mood for any particular printed piece. Usually solid black is used to emphasize display type or used as a background colour to highlight the main art

Sometimes when I do a layout, something just looks off. I’ll check my grid, and my elements, and everything is well assembled, but there’s just something bugging me. Very often, that “something” turns out to be a colour imbalance. Here’s an example of something that bugs me – see if you can pick it out

I’ve gotten lost, plenty of times, in a sea of cool type treatments, aggressive tension and bold colour palettes. I’ve done layouts that I started at 10 in the morning, and snapped out of it around 1:30am, realizing that other than coffee …I’ve not left my desk – I was too into it. But, my

Here’s my youtube video on creating basic colour palettes.   +5

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