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Reason 7: The butterfly effect. There isn’t one answer to any layout. There’s no such thing as the right or wrong way to do something. There’s the simple truth that if what you are trying to communicate is there, on the page (virtual or literal), you succeeded. Here’s another dose of reality: The worst creative

There are concepts, and there are design options (or versions). They aren’t the same thing. It may seem trivial to point out the differences, but there are countless situations where the 2 have been interchanged, and someone isn’t happy with the work. Knowing when to do which, is important and limits the times you’ll have

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