FORGOT YOUR DETAILS?

Presenting creative concepts or design options is tricky. If you just slide a laser print across the board room table for your client to look at, you often run the risk of boring them into a lack of confidence in your design ability. That sounds like a generalization, I know. But, it’s not. There’s something

Most people have a vision of freelancers, working from elaborately cool warehouse conversion offices, with steel and glass furniture and high tech stuff littering the surface of their modern work desk. Even other creative people have that vision. Some freelancers do work that way, but that’s really just a fantasy version of the real-life creative

Handling Turnover meetings

Friday, 22 November 2013 by

A turn over meeting between the designer/account person and production artist are usually pretty routine. Gather at a large table, display all the lasers and artwork, discuss what’s needed and you’re finished. Easy enough. Yet, I find in most cases the information is usually disorganized with many of the elements either jotted down in unreadable

You’ll encounter different kinds of people in the creative business, on both client side and agency side. Just know this – all things equal (meaning you’ve addressed the brief and the work is solid), every comment, critique, suggestion, edit, accolade, shout out, shout at and all the rest are 100% about the person delivering the

You have a project that requires images or articles, and there are a lot of them. That’s normal. Here’s where it gets tricky… Client: Can we put some images of the seminar on page 6? You: Sure, just let me know which images are needed. Client: Okay, use the blue river images. (You look in

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The creative tug-of-war

Tuesday, 20 August 2013 by

One of the biggest responsibilities of being a production artist is being the bridge between creative and accounting. It is very likely that as a production artist, you are the last one to interact with the creative product before the work goes out to the printer or digital supplier. But, you may be pressured from

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