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If you missed them, here are parts 1, 2 and 3 As you’ve seen already, a good graphic design case study is very simple: it’s just a short story about a business that also happens to show off how good you are. It’s like any article you’d read in a newspaper, or any short story

The art problem: speed versus quality

Thursday, 15 October 2015 by

I was freelancing at an agency recently and I asked about the construction of a particular file I was working with, since I hadn’t created the original. This was eventually going to be a digital image used for web but was created in a program normally used for print. The answer I got was quite interesting: “Jeff,

One of the BIGGEST challenges for creative industry novices, juniors and everyone still breathing is to avoid the pitfalls of client direction. But that said, there’s a further pitfall … knowing when to speak your mind, or when to walk away. I recently had a client ask me for a logo design. Here’s what they said:

(In case you missed them, here are part 1, and part 2 of this 4 part series – Shawn) We’ve seen how crucial story is to a good case study, but how does that story contribute to good marketing? 1. STORIES ARE DESIGN Keep something in mind while writing your case study: a woman tied to

In part 1, we learned how to set up the beginning of a good case study, and we learned that’s based on good story structure. So, what happens in the middle? In Act 2? And how does it all end? 1. THE WORK In the last post, we discussed how the creative brief is like

I’m going to just say it …don’t bother trying to stand out in a crowd. I promise you, there’s always someone (or someones) willing to out-yell you, out-dress you, out-cheap you and generally jump around like a baboon to make more noise than you. And, they’ll use all that energy to scramble for as many

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