FORGOT YOUR DETAILS?

You’ll encounter different kinds of people in the creative business, on both client side and agency side. Just know this – all things equal (meaning you’ve addressed the brief and the work is solid), every comment, critique, suggestion, edit, accolade, shout out, shout at and all the rest are 100% about the person delivering the

The creative tug-of-war

Tuesday, 20 August 2013 by

One of the biggest responsibilities of being a production artist is being the bridge between creative and accounting. It is very likely that as a production artist, you are the last one to interact with the creative product before the work goes out to the printer or digital supplier. But, you may be pressured from

The best method to improve your overall design and creative skills is to work with people who’s work you admire. People who are as good as you want to be. However, this requires a strong mental resolve – inevitably, you’re going to get frustrated when your work isn’t as good as theirs after the second

Dear Mr K Dilkington.

Saturday, 06 July 2013 by

You have to get the small stuff right. In business, you can make a mistake, and customers will forgive you (most of the time) if all things are equal and it’s an honest mistake. Unless you’re in retail dealing with the public. People are funny about things, but that’s another topic. However, there’s one mistake

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Are you creative, or creHATEive?

Thursday, 04 July 2013 by

Account guy: Hey, we have a new project from the big client. Creative guy: Oh, sweet. What is it? Account guy: It’s a national ad campaign. There’s money for a youtube TV spot, some interactive content and a series of e-magazine ads. Creative guy: Score. When do we get briefed? Account guy: Tomorrow, after the

I’ve gotten lost, plenty of times, in a sea of cool type treatments, aggressive tension and bold colour palettes. I’ve done layouts that I started at 10 in the morning, and snapped out of it around 1:30am, realizing that other than coffee …I’ve not left my desk – I was too into it. But, my

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