FORGOT YOUR DETAILS?

I’m going to just say it …don’t bother trying to stand out in a crowd. I promise you, there’s always someone (or someones) willing to out-yell you, out-dress you, out-cheap you and generally jump around like a baboon to make more noise than you. And, they’ll use all that energy to scramble for as many

Who said production artists don’t have creative choices? Did you know not all blacks are the same? Believe it or not, a shift in black can really set a mood for any particular printed piece. Usually solid black is used to emphasize display type or used as a background colour to highlight the main art

Most people have a vision of freelancers, working from elaborately cool warehouse conversion offices, with steel and glass furniture and high tech stuff littering the surface of their modern work desk. Even other creative people have that vision. Some freelancers do work that way, but that’s really just a fantasy version of the real-life creative

Handling Turnover meetings

Friday, 22 November 2013 by

A turn over meeting between the designer/account person and production artist are usually pretty routine. Gather at a large table, display all the lasers and artwork, discuss what’s needed and you’re finished. Easy enough. Yet, I find in most cases the information is usually disorganized with many of the elements either jotted down in unreadable

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