FORGOT YOUR DETAILS?

In part 1, we learned how to set up the beginning of a good case study, and we learned that’s based on good story structure. So, what happens in the middle? In Act 2? And how does it all end? 1. THE WORK In the last post, we discussed how the creative brief is like

I don’t know what Freud meant exactly, when he was quoted to say, “Sometimes a cigar, is just a cigar.” But, when I hear that, I gather he meant something about making a bigger deal out of things than they’re due. That’s true of both phallic symbols, and the creative product. I’ve done plenty of

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