FORGOT YOUR DETAILS?

When you get negative feedback on your work, it’s never easy to hear. What makes the feedback more difficult to interpret is the reality that it seldom actually has anything to do with your work in the first place. Bear this in mind – almost every bit of creative feedback you receive, is about how

Years ago, I almost called a client Mildew. That’s not her name. That was a nickname. A nickname I’d been calling her by for about 6 months around the office. It was not an affectionate nickname. Was it funny? Yes. Had she completely earned it? 100%, in my opinion. Was it smart to walk around

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