FORGOT YOUR DETAILS?

Who said production artists don’t have creative choices? Did you know not all blacks are the same? Believe it or not, a shift in black can really set a mood for any particular printed piece. Usually solid black is used to emphasize display type or used as a background colour to highlight the main art

I was working on a website design recently, and was reminded of this odd little topic of shape conflicts. They’re easy to fix, if you know what you’re looking at (and for), but sometimes you’ll look at something, scratching your head, wondering “What the?…” Here’s an example of a shape conflict: There’s a rectangle sitting

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Most people have a vision of freelancers, working from elaborately cool warehouse conversion offices, with steel and glass furniture and high tech stuff littering the surface of their modern work desk. Even other creative people have that vision. Some freelancers do work that way, but that’s really just a fantasy version of the real-life creative

Handling Turnover meetings

Friday, 22 November 2013 by

A turn over meeting between the designer/account person and production artist are usually pretty routine. Gather at a large table, display all the lasers and artwork, discuss what’s needed and you’re finished. Easy enough. Yet, I find in most cases the information is usually disorganized with many of the elements either jotted down in unreadable

You’ll encounter different kinds of people in the creative business, on both client side and agency side. Just know this – all things equal (meaning you’ve addressed the brief and the work is solid), every comment, critique, suggestion, edit, accolade, shout out, shout at and all the rest are 100% about the person delivering the

You have a project that requires images or articles, and there are a lot of them. That’s normal. Here’s where it gets tricky… Client: Can we put some images of the seminar on page 6? You: Sure, just let me know which images are needed. Client: Okay, use the blue river images. (You look in

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