In part 1, we learned how to set up the beginning of a good case study, and we learned that’s based on good story structure. So, what happens in the middle? In Act 2? And how does it all end? 1. THE WORK In the last post, we discussed how the creative brief is like

I used to start designing at the top of the page on my layouts. The first thing I’d do is place the main image or graphic, and get it the way I liked it. Then, add the headline. Make it big, bold type… yeah, that’s it. Looks good. Hit save. Then, add the body copy

Case studies are a unique bit of marketing. I’d even argue they’re the most literary. They’re the short stories of advertising. And they work. They’re used more and more these days in marketing campaigns, portfolios, and websites. Long commercials are the closest thing I can think of. Like them, case studies tell stories – “success

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How to sell an idea

Thursday, 18 December 2014 by

Right off the bat, I’ll admit that calling this article “How to sell an idea” is a conceit – as though there’s a way, and I know it for sure. I’ll only nerd-out a little by quoting the fictional Captain Jean Luc Picard… “That, is a conceit. But, a healthy one”. While it’s not possible

Don’t settle… for a job you don’t want. Don’t settle… for half the rate you charge. Don’t settle… for an unfair wage. Don’t settle… for work from a client who abuses you. Don’t settle… for cancelling your plans and personal life because a boss who doesn’t care said so. I could go on all day,

Doubts… yup, we all have them

Friday, 24 October 2014 by

Some recent emails got me thinking about a subject that, for years now, hasn’t been an issue for me. Doubt. Particularly, creative self-doubt. The fact it hasn’t been an issue for me isn’t because I’m somehow great, and never feel doubt anymore. It’s because I’ve never stopped doubting myself and my work, but have learned