Creator of all manner of profitable and entertaining concepts and communications
Welcome, thanks for reading.
A BIT ABOUT ME
Crafted copy at four leading ad agencies. Science/Tech nut. Philosophy nut. Car nut. Nut.
EVEN MORE ABOUT ME
Successfully transitioned from parent’s basement to a band, business school, China, Exxon, a rogue oil trading co (briefly), a start-up LA record label (not brief enough), and in a move of sheer unplanned brilliance . . . to advertising.
SOME CAREER HIGH POINTS
Hand-picked to write campaigns for Dove Real Beauty, The Economist, and the Grand Opening of Hong Kong Disneyland. Now freelancing in Toronto — and quite possibly available.
SLIGHTLY MORE CHEST-BEATING
After finding ourselves on several mutual projects, the future Global CD for JWT’s Unilever account said, “Barry can do great things on tough briefs. Easy-going. A pleasure to work with. Sly wit. Enormous motivation. An ideas man who understands the world of business.” ~ AT* (Yes, I have it in writing.)
ACTUALLY, THE WORK’S THE THING
On approaching any ad, I start with ‘what is the opposite’ of what the viewer expects — staying on brand of course. Also, always care deeply about your clients. And one more helpful nugget was best captured by an old one-eyed CD as he grumbled at every ad, “Where’s my fun?” – his way of saying, ‘Keep It Captivating Kid.’ Or if he’d had the vocab, ‘Understanding creativity’s power over emotion is key to spiking the chart.’ Even Pascal knew we buy with our hearts as much as our heads: “All our reason ends in surrender to feeling.” Emotion can still sell.
As can testimonials — so I’ll let a few others chime in with more shameless plugs in case you’re writer-hunting.
Ogilvy Regional CD: “If you’re looking for someone who’s going to be there when you really need him, you need Barry.” ~ CM*
BatesAsia/WPP Creative Partner: “Barry’s life is rich enough to find answers to questions within the toughest briefs. Self-effacing wit, strong work ethic. Hire him.” ~ RC*
Thanks for reading, hope you had a smile,
*Letters viewable on HillCopy.com