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The art problem: speed versus quality

Thursday, 15 October 2015 by

I was freelancing at an agency recently and I asked about the construction of a particular file I was working with, since I hadn’t created the original. This was eventually going to be a digital image used for web but was created in a program normally used for print. The answer I got was quite interesting: “Jeff,

(In case you missed them, here are part 1, and part 2 of this 4 part series – Shawn) We’ve seen how crucial story is to a good case study, but how does that story contribute to good marketing? 1. STORIES ARE DESIGN Keep something in mind while writing your case study: a woman tied to

I remember the feeling, quite vividly, that I chose the wrong profession. In fact, I’d felt that way so often in the early parts of my career that it’s sort of a miracle I made it this far at all. That’s NOT because I didn’t enjoy graphic design and creative. I loved it, the entire

In part 1, we learned how to set up the beginning of a good case study, and we learned that’s based on good story structure. So, what happens in the middle? In Act 2? And how does it all end? 1. THE WORK In the last post, we discussed how the creative brief is like

How to sell an idea

Thursday, 18 December 2014 by

Right off the bat, I’ll admit that calling this article “How to sell an idea” is a conceit – as though there’s a way, and I know it for sure. I’ll only nerd-out a little by quoting the fictional Captain Jean Luc Picard… “That, is a conceit. But, a healthy one”. While it’s not possible

Mock-ups to save the day

Thursday, 28 August 2014 by

They say a picture is worth a thousand words. In that case, a mock-up may be worth a million. Back in the day I remember creating a directory as a school project for my student union. I thought I knew it all, imposing my file, outputting the film, creating the plates. I was able to

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