FORGOT YOUR DETAILS?

Be flexible

Sunday, 27 July 2014 by

I’ve had a range of titles throughout my career, from studio artist, to graphic designer, art director, senior this, and associate that. Titles generally just feed people’s egos, but I suppose they also let people know who to talk to, about what and when. Titles aside, I’ve discovered it’s more important to define what I’m

Tagged under: , ,

Several years ago, before I had any experience with web design – and only a basic knowledge of html – I started thinking I should expand my skills, and web design seemed like the right place to start. There was a web team at the agency, and a creative group head who looked after it.

I’m going to just say it …don’t bother trying to stand out in a crowd. I promise you, there’s always someone (or someones) willing to out-yell you, out-dress you, out-cheap you and generally jump around like a baboon to make more noise than you. And, they’ll use all that energy to scramble for as many

I don’t buy into the idea of “right and wrong” when it comes to creative work. I learned early in my career, that the best poster I can possibly design will NOT work ANY more effectively than an 8.5×11 printout from the average word processing application created by a non-professional. As long as all the

What’s a concept? What’s a layout? What’s an art file? Is there a difference? What does a Creative Director do? When does one get involved and what are they responsible for? Is there a difference between art direction and graphic design? If so, don’t Art Directors design and Designers art direct? If a Graphic Artist

The creative tug-of-war

Tuesday, 20 August 2013 by

One of the biggest responsibilities of being a production artist is being the bridge between creative and accounting. It is very likely that as a production artist, you are the last one to interact with the creative product before the work goes out to the printer or digital supplier. But, you may be pressured from

TOP