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How to sell an idea

Thursday, 18 December 2014 by

Right off the bat, I’ll admit that calling this article “How to sell an idea” is a conceit – as though there’s a way, and I know it for sure. I’ll only nerd-out a little by quoting the fictional Captain Jean Luc Picard… “That, is a conceit. But, a healthy one”. While it’s not possible

Mock-ups to save the day

Thursday, 28 August 2014 by

They say a picture is worth a thousand words. In that case, a mock-up may be worth a million. Back in the day I remember creating a directory as a school project for my student union. I thought I knew it all, imposing my file, outputting the film, creating the plates. I was able to

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Presenting creative concepts or design options is tricky. If you just slide a laser print across the board room table for your client to look at, you often run the risk of boring them into a lack of confidence in your design ability. That sounds like a generalization, I know. But, it’s not. There’s something

You’ll encounter different kinds of people in the creative business, on both client side and agency side. Just know this – all things equal (meaning you’ve addressed the brief and the work is solid), every comment, critique, suggestion, edit, accolade, shout out, shout at and all the rest are 100% about the person delivering the

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