You get briefed on your next project, and while you’re still in the briefing meeting, you have an idea. You see it clearly and you can already tell it has great legs, clever and on strategy. You came up with it in about 4 minutes. Is it a valid concept? You’ve had no time to

This is a topic of hot debate in just about every agency, at one time or another. Here’s the scenario: You’re working on a brand or a client with a design standard that you don’t like. There’s something about the font, or maybe it’s the colours, the logo or any myriad of things that annoy

Really great presenters, don’t show clients “concepts”. It’s easy to think that, because they’re so good at presenting. If you boil it down, the biggest agencies in the world, with the top creative people, still have to create layouts with page dimensions, typefaces, images and dynamic media. They’re no different than you or me, in

A good brief is like directions off a desert island. It should give you the correct information in the absence of your client or your account team. The brief is your guideline, your life-line and your go-to document for all the important stuff. Unless it isn’t a good brief. Well, then you need another set

Dear Mr K Dilkington.

Saturday, 06 July 2013 by

You have to get the small stuff right. In business, you can make a mistake, and customers will forgive you (most of the time) if all things are equal and it’s an honest mistake. Unless you’re in retail dealing with the public. People are funny about things, but that’s another topic. However, there’s one mistake

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“We need to see a bunch of options. Here’s the brief. See you Monday.” It’s Friday at 4:16pm. So, what are your next steps? Well, you have a deadline, and (hopefully) a clear idea about the project. Assuming you do (if you don’t, you’re not ready to start. Stop them from leaving your office/desk/whatever and