FORGOT YOUR DETAILS?

I don’t buy into the idea of “right and wrong” when it comes to creative work. I learned early in my career, that the best poster I can possibly design will NOT work ANY more effectively than an 8.5×11 printout from the average word processing application created by a non-professional. As long as all the

Presenting creative concepts or design options is tricky. If you just slide a laser print across the board room table for your client to look at, you often run the risk of boring them into a lack of confidence in your design ability. That sounds like a generalization, I know. But, it’s not. There’s something

I was working on a website design recently, and was reminded of this odd little topic of shape conflicts. They’re easy to fix, if you know what you’re looking at (and for), but sometimes you’ll look at something, scratching your head, wondering “What the?…” Here’s an example of a shape conflict: There’s a rectangle sitting

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Most people have a vision of freelancers, working from elaborately cool warehouse conversion offices, with steel and glass furniture and high tech stuff littering the surface of their modern work desk. Even other creative people have that vision. Some freelancers do work that way, but that’s really just a fantasy version of the real-life creative

You’ll encounter different kinds of people in the creative business, on both client side and agency side. Just know this – all things equal (meaning you’ve addressed the brief and the work is solid), every comment, critique, suggestion, edit, accolade, shout out, shout at and all the rest are 100% about the person delivering the

You have a project that requires images or articles, and there are a lot of them. That’s normal. Here’s where it gets tricky… Client: Can we put some images of the seminar on page 6? You: Sure, just let me know which images are needed. Client: Okay, use the blue river images. (You look in

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