FORGOT YOUR DETAILS?

One of the BIGGEST challenges for creative industry novices, juniors and everyone still breathing is to avoid the pitfalls of client direction. But that said, there’s a further pitfall … knowing when to speak your mind, or when to walk away. I recently had a client ask me for a logo design. Here’s what they said:

I remember the feeling, quite vividly, that I chose the wrong profession. In fact, I’d felt that way so often in the early parts of my career that it’s sort of a miracle I made it this far at all. That’s NOT because I didn’t enjoy graphic design and creative. I loved it, the entire

I was chatting online today with site contributor Anthony, and I was reminded of that double-edged sword all freelancers swing at one time or another. “I want the work” and “I’ve got the work”. Sounds like a no-brainer, but not so fast. You DO want the work, yes. And it’s good news when you get it,

I used to start designing at the top of the page on my layouts. The first thing I’d do is place the main image or graphic, and get it the way I liked it. Then, add the headline. Make it big, bold type… yeah, that’s it. Looks good. Hit save. Then, add the body copy

How to sell an idea

Thursday, 18 December 2014 by

Right off the bat, I’ll admit that calling this article “How to sell an idea” is a conceit – as though there’s a way, and I know it for sure. I’ll only nerd-out a little by quoting the fictional Captain Jean Luc Picard… “That, is a conceit. But, a healthy one”. While it’s not possible

Don’t settle… for a job you don’t want. Don’t settle… for half the rate you charge. Don’t settle… for an unfair wage. Don’t settle… for work from a client who abuses you. Don’t settle… for cancelling your plans and personal life because a boss who doesn’t care said so. I could go on all day,

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