The art problem: speed versus quality

Thursday, 15 October 2015 by

I was freelancing at an agency recently and I asked about the construction of a particular file I was working with, since I hadn’t created the original. This was eventually going to be a digital image used for web but was created in a program normally used for print. The answer I got was quite interesting: “Jeff,

Mock-ups to save the day

Thursday, 28 August 2014 by

They say a picture is worth a thousand words. In that case, a mock-up may be worth a million. Back in the day I remember creating a directory as a school project for my student union. I thought I knew it all, imposing my file, outputting the film, creating the plates. I was able to

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When colour separation was first introduced in InDesign I was ecstatic. It was just so awe-inspiring. It was like discovering Darth Vader was Luke Skywalker’s father all over again. Of course, my background being in the pre-press discipline this feature was of great interest to me. Not so much, however, for my fellow artists at

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Who said production artists don’t have creative choices? Did you know not all blacks are the same? Believe it or not, a shift in black can really set a mood for any particular printed piece. Usually solid black is used to emphasize display type or used as a background colour to highlight the main art

Handling Turnover meetings

Friday, 22 November 2013 by

A turn over meeting between the designer/account person and production artist are usually pretty routine. Gather at a large table, display all the lasers and artwork, discuss what’s needed and you’re finished. Easy enough. Yet, I find in most cases the information is usually disorganized with many of the elements either jotted down in unreadable

The creative tug-of-war

Tuesday, 20 August 2013 by

One of the biggest responsibilities of being a production artist is being the bridge between creative and accounting. It is very likely that as a production artist, you are the last one to interact with the creative product before the work goes out to the printer or digital supplier. But, you may be pressured from