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If you missed them, here are parts 1, 2 and 3 As you’ve seen already, a good graphic design case study is very simple: it’s just a short story about a business that also happens to show off how good you are. It’s like any article you’d read in a newspaper, or any short story

(In case you missed them, here are part 1, and part 2 of this 4 part series – Shawn) We’ve seen how crucial story is to a good case study, but how does that story contribute to good marketing? 1. STORIES ARE DESIGN Keep something in mind while writing your case study: a woman tied to

In part 1, we learned how to set up the beginning of a good case study, and we learned that’s based on good story structure. So, what happens in the middle? In Act 2? And how does it all end? 1. THE WORK In the last post, we discussed how the creative brief is like

Case studies are a unique bit of marketing. I’d even argue they’re the most literary. They’re the short stories of advertising. And they work. They’re used more and more these days in marketing campaigns, portfolios, and websites. Long commercials are the closest thing I can think of. Like them, case studies tell stories – “success

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