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Well done, Harry’s

by / Monday, 05 May 2014 / Published in Concept development

I’ve been keeping an eye on a website I’ve seen promoted a lot, lately. So, I recently bought a shaving kit from Harry’s and I was pretty impressed with the whole deal, so I thought I’d share the consumer journey.
 
Nice website design…

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Here’s the kit I ordered…
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Couple days go by. Nice looking, friendly email…
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A few days later, I get the package…
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Here are the contents…
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The product packing is nicely designed. The razor is a good, solid wood razor handle with a coated surface. Some heft to it, when you hold it. The blades feel more flimsy than the standard hard plastic kind you buy in the drugstore, but it flexes with pressure – I suppose the flimsy feel is the tradeoff.

That said, it’s a very well executed brand experience. Thumbs up, Harry’s …well done.

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